Hello Kitty NuGeisha

Hello Kitty is dressed in a beautiful kimono in this super kawaii collection! 

  

 Hello Kitty Kisslock Clutch: NuGeisha

 

Hello Kitty Aluminum Lunch Box: NuGeisha

 

Hello Kitty Shoulder Tote Bag: NuGeisha

 

Hello Kitty Canvas Tote Bag: NuGeisha

  

Hello Kitty Shoulder Bag: NuGeisha 

  

Hello Kitty Journal: NuGeisha

  

Hello Kitty 4-Way Writer: NuGeisha

  

Hello Kitty Stainless Steel Mug: NuGeisha Black

  

Hello Kitty Diecut Compact Mirror: NuGeisha

  

Hello Kitty Cosmetic Pouch: NuGeisha

  

Hello Kitty 13" Laptop Sleeve: NuGeisha

 
Hello Kitty 8" Standing Plush: NuGeisha

Sanrio x Yogurtland Summer 2012

The collaboration features Hello Kitty, Tuxedosam, Little Twin Stars, and Badtz-Maru on Yogurtland's biodegradable spoons and four collectible cups. Each cup spotlights the characters in a summer destination city: Hollywood, Miami, San Francisco, and Honolulu!

The collection also includes limited edition products - a Hello Kitty plush dressed in a Yogurtland uniform, key chains, buttons, tote bags and a coin purse featuring all the characters! 

 

 
Hello Kitty spoon and Hollywood cup launches July 10th! 

 

Sanrio x Yogurtland collectible spoons! 

 

Hello Kitty Yogurtland Plush - $13.50

  

 Tuxedosam spoon and Miami cup launches July 24th! 

 

Sanrio x Yogurtland Rubber Keychains - $ 4 each

  

  Little Twin Stars spoon and San Francisco cup launches August 7th! 

 Sanrio x Yogurtland Coin Purse - $2.50

  Sanrio x Yogurtland 4-piece Button Set - $5

  

Badtz-Maru spoon and Honolulu cup launches August 21st!

Sanrio x Yogurtland Eco Tote in Green - $ 2.50

 Sanrio x Yogurtland Eco Tote in Pink - $ 2.50

Back to School Must Haves

It's that time of year again! Do you have everything you need to go back to school? These are some of our favorite school supplies!

You can find all these items and so much more for school at Sanrio.com and Sanrio Boutique stores! 

  

 Hello Kitty Messenger Bag: Pattern Dot

Hello Kitty Lunch Bag With Container: Squiggle

  

 Hello Kitty Spiral Notebook: Apple

 

 Hello Kitty Laptop Tote Bag: Pattern Check

 Hello Kitty Backpack: Plaid 

 

Hello Kitty Pen Pouch: Burger

  

Hello Kitty Backpack: Pattern Flower

  

Hello Kitty Spiral Notebook: Ribbon

  

Hello Kitty 4-Way Writer: Nugeisha

Fly the Friendly Skies!

Fly the friendly skies with Hello Kitty and her pals! This supercute jet plane opens up to become a superfun play set! And time flies when you have so many Hello Kitty-fied accessories to play with! This sweet set is now available at Sanrio.com

  

 This supercute jet plane opens up to become a superfun play set! 

 

  

Time flies when you have so many Hello Kitty-ifed accessories to play with! 

 

Go up, up and away Hello Kitty and her pal Fifi! 

 

Hey Jodie! Are you flying for business?

 

Barf Bags to Boarding Passes, EVA Air and Sanrio Brand the Heck Out of Hello Kitty Air.

If United Airlines turned the skies "friendly", then EVA Air has now made them "cute." Taiwan's second-largest carrier, EVA Air, and Japan's Sanrio, have collaborated for the second time to bring us Hello Kitty branded air travel. The two companies launched the first generation of Hello Kitty jets in 2005, but that fleet was disbanded in 2009, after its licensing agreement expired.

 

Then last year, they launched the first of the new fleet, the Hello Kitty 'Magic Stars' Airbus. Soon after, two more brand-new A330-300 aircrafts, The Hello Kitty 'Loves Apples' and the Hello Kitty 'Around The World' jets joined the Magic Stars Jet. Each has 30 Premium Laurel seats and 279 economy seats, an increase of 57 seats over the airline’s A330-200 jets. Magic Stars Jet flies to Sapporo and Guam, Apple Jet flies to Seoul and Fukuoka with the Global Jet serving Hong Kong and Tokyo.

White with the exception of green tails and the EVA logo, the aircraft are giant airborne canvases for Hello Kitty and her friends.

Hello Kitty Magic Stars Jet:

Hello Kitty Around The World Jet:

Hello Kitty Loves Apples Jet:

 



The cute exterior graphics on the jets are only a small part of the enormous branding project. From the actual boarding gate in Taiwan's airport to the ticket kiosks, everything related to the experience is branded with the cute mouthless cartoon kitty.


above: Even the gate at the airport is entirely Hello Kitty-ed out.




above: new Hello Kitty Kiosks for Eva Air tickets and boarding passes
Flight attendants, headrests, in flight programming and pillows all have the popular Sanrio character upon them in some manner:
 

All the meals, regardless of class or jet, are branded with Hello Kitty:

On board the plane over 100 in-flight items are specially designed with the Hello Kitty motif - including headrest covers, tissues, paper cups, utensils, milk bottles, snacks, soap dispensers, hand lotion, meals, ice cream, flight attendant aprons... even the barf bags.



above: Attendant aprons, ice cream, snacks and branded barf bags




above: The soaps and lotions on the flights are branded Hello Kitty




above: Hello Kitty branded menus, food trays, chopstix and utensils




above: Hello Kitty branded luggage tags, tickets and boarding passes

Passengers can also purchase limited edition duty-free products, such as Hello Kitty-shaped pasta, miniature plane models, and the flight attendant Hello Kitty aprons.


above: Sanrio duty free store in Madrid airport.



above: Models of EVA Air's Hello Kitty Fleet are available for purchase in their online store

Fans can check Hello Kitty Jet flight schedules, details of the latest travel packages and more on the dedicated website (in Chinese, Korean and Japanese only).




They can also download Hello Kitty Jet wallpaper and keep up-to-date on availability of Hello Kitty duty-free items. As a special bonus, the website features The Story of Logojets video about the origin of EVA’s popular Hello Kitty Jets.